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I’m Heidi Snape

A Product Design Manager and design strategist experienced working both  in-house and agency side.

My skills

I have spent the last decade honing my design and strategic skills. I’ve successfully led big client projects and product teams, providing direction towards positive customer and business outcomes.

Design leader

I foster relationships with designers and stakeholders to establish positive design practices.

I lead diverse interdisciplinary teams that people want to work with and be a part of.

Holistic thinker

I think about the bigger, long term picture and manage the process to help the team get there.

I use insight to direct us to the right problems to solve to achieve our goals.

Collaborator

Working in a collaborative, diverse team brings out everyone’s strengths and perspectives.

I set my teams up with the processes and mindset to enable the best collaboration.

Communicator

I’m a confident communicator and storyteller, able to make the complex seem simple.

I build trust, share ideas and rationale, ask the right questions and listen to the right answers.

UX STRATEGY

Bupa Health Information

A full redesign and a new approach to how customers access health information on  Bupa’s website.

UX Strategy & Design

HSL Experience Strategy

A new strategic approach for the brand positioning, design and customer engagement.

UX Design

Miller Homes Customer Journey

A fun, illustrative, storytelling page to guide users through the full buying process.

UX Design

Aldi Recruitment Portal

A fully reimagined application and job search experience for candidates.

Brands I've worked with

Let’s connect 👋🏻